Windsor company stepping up to become primary producer of Pine-Sol

Thursday, April 8, 2021

The Windsor Star/Dave Battagello

A Windsor company received $850,000 Wednesday from the Ontario government to assist with efforts to mass produce Pine-Sol — a disinfectant cleaner used to help kill COVID-19.

Dimachem Inc. has reached an agreement with Clorox Canada to become a primary producer of Pine-Sol for Ontario and across the country.

The local company founded in 1972 — which primarily has supplied automotive, industrial and agricultural companies with chemical and cleaning products — will invest $4 million into new production, bottling and labelling equipment to manufacture one of North America’s most popular consumer cleaning products.

It is anticipated 12 million bottles of Pine-Sol will be produced annually at Dimachem with an additional 14 employees to be hired.

“We have been providing cleaning products and disinfectants for institutional and industrial use for decades,” said Andrew Conway, vice-president at Dimachem.

“We pivoted early in the pandemic to increase production of disinfectants and hand sanitizers to help our customers keep employees safe. That was our initial thought. We helped our customers such as Magna and other auto parts suppliers to remain open in the region.”

Ramping up production of sanitizing products “kept us very busy” over the past year with full employment and overtime at the local company, located in the 3200 block of Marentette Avenue behind Devonshire Mall, he said.

But adding manufacturing of Pine-Sol will be a “huge investment” and step up for the local business,” Conway said.

“We are adding state-of-the art equipment,” he said. “We are excited to do this for Pine Sol and we will see where it leads us in possibly producing other products at high speed.”

The government funding announcement was made by Minister of Economic Development, Job Creation and Trade Vic Fedeli and will be provided under the ongoing $50-million Ontario Together Fund.

The fund was developed to ensure the province no longer has to rely on offshore products such as PPE and other safety products during the current pandemic and any in the future that may occur.

Along with households, Pine-Sol is relied on as a disinfectant for cleaning in hospitals, long-term care homes and other essential frontline service providers, the minister said.

“Who doesn’t love Pine-Sol?,” Fedeli said. “This investment will help ensure Dimachem’s growth and ensure that we meet the needs for (virus-related safety supplies) in Ontario and across Canada.

“At the beginning of the pandemic, we needed to acquire products from international sources. Our government said we can not rely on those supplies. We need to produce our own products to protect patients, hospital staff and front-line workers.”

The minister noted how at the start of the COVID-19 pandemic, all personal protection equipment (PPE) had to be purchased from outside Canada, but since that time countless manufacturers have stepped up and currently 74 per cent of all virus-related safety items such as masks, face shields, gowns and gloves in produced in Ontario.

Clorox Canada, the parent company for Pine-Sol, has made a commitment to help fulfill the Ontario government’s desire to manufacture safety-related products within the province, said Dave Iacobelli, president for Clorox Canada.

The company was “super-impressed” with Dimachem during an initial visit last fall and the Windsor company’s desire to form a partnership to produce Pine-Sol on a large scale, he said.

“With the localized production of Pine-Sol, we are able to further enhance our domestic production capabilities,” Iacobelli said. “As we battle through this pandemic together, we are proud to provide Canadians assurance around safety and wellness through our products.”