WEtech Alliance and Partners Launch Local Solutions to Local Challenges to Support Main Street Businesses
Thursday, January 7, 2021
Media Release: WEtech Alliance
Pilot Projects to Focus on Generating Revenue Online, Mental Health and Tourism Innovation
Windsor, ON – January 7, 2021 – WEtech Alliance along with community partners have launched three (3) innovative pilot projects that will take a tangible and local approach to solving main street and small businesses biggest challenges amid COVID-19.
Through the Ignition program, supported by Libro Credit Union, WEtech Alliance connected with over one hundred (100) small and medium-sized main street businesses across Windsor-Essex and Chatham-Kent, to better understand the most pressing challenges facing local main streets.
“Getting main street businesses and entrepreneurs the support they need to get through this pandemic is critical to the growth of prosperity in Windsor-Essex and Chatham Kent. The Ignition program took a boots on the ground approach and showed up to speak with local business owners, understanding the challenges they are facing, so that we could build the solutions that would impact them the most,” said Lori Atkinson, Regional Manager at Libro Credit Union. “We know these solutions are going to make a big difference in people’s lives, and we are excited to see them in action.”
Following numerous conversations with business owners, community members and organizations from both main street and the innovation community, the Ignition program identified three (3) key challenges:
- Revenue Loss & Barriers to Online Selling
- Mental Health Impacs on Entrepreneurs
- Enhanced Impacts on Tourism & Hospitalty Businesses
Through the Community Collaboration Projects, part of the Digital Main Street Future Proof Program and supported by the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), the Government of Ontario, NORCAT, Communitech, and Invest Ottawa, WEtech Alliance engaged with local entrepreneurs and community partners to develop, implement and financially support tangible solutions to the three (3) key challenges highlighted through the Ignition program.
WEtech Alliance is pleased to support small businesses across Windsor-Essex and Chatham-Kent though the following three (3) solutions and pilot projects:
Tourism + Tech: Sparking Tourism 4.0 Project: Leveraging the Ontario Tourism Innovation Lab’s (OTIL) Spark Program, this project aims to connect tourism and hospitality-based businesses and entrepreneurs with technology experts and providers to create and develop new and/or enhanced tourism opportunities, ideas, experiences and partnerships to further support the future proofing of the tourism industry. The project will run in Windsor-Essex and Chatham-Kent in conjunction with the OTIL’s Spark Program.
Adam Frye, Director of Business Innovation, WEtech Alliance
Yvonne Pilon, President/CEO, WEtech Alliance
Noah Campbell, Tech Community Program Manager, WEtech Alliance & WindsorEssex Economic Development Corporation