Windsor Port Authority unveils new direction and new logo

Wednesday, May 8, 2019

The Windsor Star/Lindsay Charlton

 

https://windsorstar.com/news/local-news/windsor-port-authority-unveils-new-direction-and-new-logo

 

Windsor Port Authority is coming out of its “slumber” with new energy and a new mission to drive the creation of an international integrated transportation hub in Windsor-Essex.

“We are uniquely positioned in that we have this immediate connection to the Midwest American market — the largest consumer market in North America,” Windsor Port Authority CEO Steve Salmons said during a news conference Wednesday morning.

Created in 1999, Port Windsor is one of 18 national ports and receives more than 600 ships, delivers more than 5 million tonnes of cargo to Windsor-Essex and ports throughout the Great Lakes and into Europe — making it the third largest port in Ontario.

“We’re saying, let’s move forward with transportation, let’s move forward with rail, let’s move forward with shipping because it’s right here,” said Salmons. “It’s immediate, we have so many opportunities.”

The development of the Gordie Howe International Bridge project is part of the “spark” for the port’s new direction, he said.

“Is the opportunity here for us to take advantage of this great interconnectivity and this enhanced interconnectivity with the Gordie Howe Bridge?” Salmons said. “Is it time now for us to become a major logistics hub for the Midwest, Canada, U.S.?”

The Windsor Port Authority is looking at a bigger leadership role in taking advantage of the opportunities the new bridge could bring.

“Will Gordie Howe Bridge be an economic bypass or an economic lifeline?” Salmons said. “We need to make that decision because we can’t wait for the 2024 opening to decide that we ought to have done something.”

Salmons said developing an international logistics hub in Windsor is a must. According to a post authority news release, thaere has already been consultations with community leadership organizations including the Windsor Economic Development Corporation, Windsor-Essex Chamber of Commerce and Institute for Border Logistics.

“Collectively, we can pull together the resources and the intelligence and ingenuity that this community is famous for,” Salmons said. “For always renewing itself and always coming forward with the next great idea.”

Port Windsor also unveiled its new logo and slogan — “Prosperity Flows” — on Wednesday.

Salmons said the new logo is more than new graphics but “speaks to who we are” and “why Port Windsor is unique,” the new design represents the connection between Canada and the United States and the various transportation connections.

Salmons said many who are unaware of what goes on at Port Windsor can expect a “much more active” port.

“We’re no longer going to be the quiet port on the waterfront in the west end, we’re going to be part of an economic transportation ecosystem in this community.”