Surviving and Thriving When Selling to Retailers

Hosted by: WindsorEssex Small Business Centre

Tuesday, November 13, 2018

Small Business Centre


Date: Tuesday, November 13, 2018
Time: 9 AM to 4 PM
Location: Institute for Border Logistics & Security, 3475 Wheelton Drive


Presenter: Peter Chapman, SKU Food, Halifax, Nova Scotia


Who should attend?  

This seminar is being offered to our established food producer clients who have their products for sale on the shelf in retail. 


What will you learn?

The goal is for attendees to understand what they need to do to sell to retailers and create a plan to generate successful sales in retail.  The ultimate goal is to "get more Windsor Essex products into the shopping cart".  


This full-day session is designed around 3 key topics for suppliers who want to survive and thrive selling to retailers: 

1.  Understanding the retailer as a customer

2.  Focus on the numbers

3.  Building a sales plan



The differences between customers and consumers will be explored.  Some needs are common and some are unique to each.  Participants will gain a better understanding of what retailers are looking for when it comes to performance from suppliers.  They will create their own plan for great customer service.  They will build a sales plan for their business.  There are many options available for them to generate sales.  They all cost money and then each have a different impact on sales. 


Who is the expert presenter?

Peter Chapman understands the Canadian food industry, more importantly; he understands where it is going.  Our industry is changing fast and Peter is committed to helping food entrepreneurs and processors understand their customers and consumers.  Peter's experience includes both sides of the desk.  Prior to working with suppliers and launching SKU Food, Peter worked for 19 years with Canada's largest food retailer, Loblaw.  Peter is the author of A la cart: A supplier's guide to retailers' priorities and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean's magazine and Canada AM.


This seminar is FREE to attend. Advance registration is required. [ REGISTER ]