Survey Respondents Optimistic about the Region's Prospects for Growth & Prosperity

Thursday, December 13, 2012

WEEDC Press Release


Thursday, December 13, 2012


Survey Respondents Optimistic about the Region's Prospects for Growth & Prosperity

Thursday, December 13, 2012-Windsor-Essex, Ontario -- The results are in on the WindsorEssex Economic Development Corporation's (WEEDC) second annual Perceptions & Attitudes Survey conducted by Sentiens Research. The online assessment was conducted from August 15 to September 14, 2012 and asked Windsor and Essex County residents to assess their perceptions, attitudes and opinions on various topics related to living and working in Windsor-Essex.

"We're pleased to see that people overall are feeling pretty good about our region's future economic prospects, and are very aware of and appreciate our region's assets, from both an economic and quality of life perspective," stated Joseph Byrne, WEEDC Board Chair. "There is still much work to be done, but the study continues to show optimism by our community and its openness for change."

Karolyn Hart, Vice President of Marketing, Operations and Community Development explains the importance of the survey to regional stakeholders. "The results from last year's survey were used by various organizations throughout the region in the development of their plans and strategies. This year, we were pleased to have partners come forward and ask to be included in measuring some additional items such as how residents perceive the Windsor-Essex Parkway, the proposed new border crossing and Caesar's Windsor.

Survey highlights included:

  • 71% of respondents say the economy is "somewhat weak to very weak" (64% in 2011)
  • 67% of respondents are optimistic about the region's prospects for economic growth over the next five years
  • On average, respondents rated the overall economic potential as 6.8 out of 10 (7.0 in 2011)
  • 66% believe Windsor-Essex (W-E) will be able to create a significant number of new jobs by diversifying into new markets (75% in 2011)
  • 66% feel that W-E offers many advantages for businesses from outside the region that are looking to expand their operations (75% in 2011)
  • 71% of respondents believe that the region suffers from a poor "self-perception"
  • 69% of respondents feel that the residents of W-E are strongly motivated to boost their economy, enhance their quality of life, and improve their environmental health
  • 64% feel that W-E gives its residents a strong feeling of "community" (67% in 2011)
  • Residents expressed a reasonably good level of pride in the region and its assets
  • Most see Caesars Windsor as a regional asset with positive economic impact
  • A large majority of residents believe that the W-E Parkway/bridge combination will reduce cross-border commute times, improve border crossing times for industry, and have a positive overall impact on the region

A complete summary of survey responses can be found on the WEEDC website at


About the WindsorEssex Economic Development Corporation (WEEDC) -- The WEEDC is the lead economic development agency proudly representing Windsor-Essex, Ontario. One region with countless opportunities. Windsor-Essex to lead the (nation's) economic growth in 2011(Conference Board of Canada), one of the world's Top 7 most intelligent communities (Intelligent Community Forum) and FDi's 2011 #2 Best Economic Potential-Large City (Financial Times of London). Acting as a catalyst and network developer WEEDC works to positively impact the region by providing services including business attraction, retention and expansion, small business and entrepreneurial development, and community development activities.


Media Contact:

Karolyn Hart, 519 980-7575

Lana Drouillard, 519 259-9600