Windsor-Essex businesses team up for massive U.S. marketing campaign

Wednesday, July 19, 2017

CBC News

Promotion highlights hot spots to visit, including the region's best eateries and shopping centres

Windsor businesses have teamed up for one of the region's largest marketing campaigns that aims to draw more American visitors to the region. 

The $70,000 More Windsor campaign is a partnership of eight business improvement areas from throughout Windsor and Essex County. 

Earlier this month, officials rolled out their strategy, which highlights some of the hot spots to visit, including the region's best eateries, shopping centres and tourism attractions. A big part of the campaign tries to capitalize on the low Canadian dollar.

"Windsor is not cheap, it's a bargain," said Greg Plante, chairperson of the Pillette Village BIA. "As the name states, people can get more for their dollar over here, and we want to take advantage of that."

Put Windsor on the map

Plante hopes the marketing will help put Windsor on the map for U.S. residents and allow people across the border to see the hidden gems in Windsor-Essex.

Business improvement associations partnered with Tourism Windsor Essex Pelee Island and Windsor-Essex Economic Development Corporation that strives to market the region as a "go-to" destination for a night out to dinner, or just a walk along the riverfront, Plante explained.

Coun. Rino Bortolin said the project highlights the success the region can have when groups work together. Bortolin is also the chairperson for the Windsor BIA advisory committee.

"It's a great opportunity to bring back people across the border as a daily trip or a casual visitor, instead of for a big event," he said.  

The campaign is being rolled out on radio, in social media and in magazines for the next four months.