FCA adds two new trim models for Pacifica Hybrid

Monday, May 1, 2017

The Windsor Star/Dave Waddell



FCA Canada announced Monday it’s adding two new trim levels to its Chrysler Pacifica Hybrid minivan lineup.

The Pacifica will be offered in a Touring model with a MSRP of $50,995 to become the new entry point in the hybrid lineup.

The Premium model, with a MSRP of $52,995, will be offered along with the existing Platinum Model (MSRP $56,495).

“It was always part of our launch cadence to introduce different trim models,” said LouAnn Gosselin, head of communications for Chrysler Canada.

“We couldn’t do it at the same time as the U.S. launch because of availability. We’re happy to be able to meet the needs and price points of all our customers.”

Monday’s announcement concerned just the company’s line of Hybrid Pacificas.

The gasoline fuel version of the vehicle is already offered in Touring L, Touring L-plus and Limited trim models.

With the green-initiative grants being offered by the Ontario government, a Pacifica Touring model would cost $38,606 while the Hybrid Premium is $40,106.

Asked whether the green-initiative grants could make the hybrids cheaper than some fossil-fuelled models, Gosselin replied: “In some instances it could, if there are no incentives (for the gas-powered Pacificas).”

The MRSP, without any incentives, for a gas-powered Touring L Pacifica is $43,995. The Touring L-plus edition is $46,995 and the Limited is listed at $52,995.

Among the differences between the entry-level Touring and the Premium models are higher-quality seat material, a black roof rack system, power lift gate, leather-wrapped steering wheel, remote start and blind spot monitoring system.

The Platinum model adds such features as an upgraded sound system, chrome roof rack, an improved safety package, hands-free doors, parking assist, larger tires and larger high-definition touch screens.

FCA Canada sold 648 Pacificas in Canada in March. That was up 159 vehicles from February sales. April’s Canadian sales figures will be released this week.

FCA sold 9,340 Pacificas in the U.S. in March, which was an increase of 298 over February’s sales and nearly 2,700 more than in January.

All the company’s Pacificas are produced at FCA’s Windsor Assembly Plant.