Shovels touch the ground for new Sellick expansion

Wednesday, April 20, 2016

The Windsor Star/Alexandra Latremouille

Sellick Equipment Ltd. kicked off construction of its new multimillion-dollar assembly plant on Wednesday.

The $15-million, 120,000-square-foot plant will allow the forklift manufacturing company to introduce new, larger products. It will also contain new production equipment and have an open-concept design.

During a groundbreaking ceremony, CEO Howard Sellick said the expansion would allow the Harrow-based company to compete on a global scale.

“The challenge is out across the world — we’ve got to get more modernized,” said Sellick, who founded the company with his twin brother David and father Walter in 1969.

“That’s why we’re building a new plant that’s state-of-the-art. It’ll probably be one of the best manufacturing facilities in North America when it comes to rough-terrain forklifts.”

Sellick Equipment’s forklifts are currently sold through an extensive North American dealer network — comprised of 75 associates — to retail lumberyards, oil fields, scrap yards and militaries. There are over 11,000 machines presently in use.

To manage production, Sellick said they expect to add to the 75-member staff. However, he did not specify how many positions will be created.

The new building will also be the anchor tenant of a new 44-acre industrial park being developed on Roseborough Avenue.

Essex Mayor Ron McDermott said he is excited about the project.

“It’s unbelievable to finally have some industrial parkland down in this end of our municipality,” said McDermott. “With infrastructure put in and everything, we have a chance to get some industrial business in here.”

The area is also home to high-speed steel and pipe pile manufacturer Atlas Tube. However, it is not affiliated with Sellick Equipment.

Sellick said his company used their connection with Avis Industrial Corporation to secure its new location. He said he and his family were determined to stay in Harrow.

“Other places wanted us to move but when you’re born and raised in Harrow, with the first forklift in your grandad’s car garage, you kind of want to stay here,” said Sellick.

The corporation’s current 80,000-square-foot location might be used as a remanufacturing centre. But Sellick said this can’t be confirmed until their new facility is up and running.

The new building will be opened around the fall of 2017.