Minister Fast Encourages Canadian Automotive Parts Manufacturers in Windsor to ‘Go Global’

Friday, June 5, 2015

June 4, 2015 - Windsor, Ontario - Foreign Affairs, Trade and Development Canada

The Honourable Ed Fast, Minister of International Trade, today hosted an export workshop for attendees of the Automotive Parts Manufacturers’ Association (APMA) Conference in Windsor, Ontario, which was designed to provide small and medium-sized enterprises (SMEs) with the tools and practical information they need to take advantage of international business opportunities to export.

Today’s workshop in Windsor—part of a cross-country series launched by Minister Fast in November 2014—drew more than 250 participants. To date, 19 workshops have been held across Canada, attracting more than 2,250 SME representatives.

At the APMA conference, Minister Fast announced $142,450 in funding for two associations in the automotive sector—APMA and the Canadian Association of Moldmakers (CAMM)—through the government’s Global Opportunities for Associations (GOA) program, to help their members expand abroad.

While in Windsor, Minister Fast also announced $37,500 in funding for the Ontario Automotive Communities Alliance (OACA) (Chair - Rakesh Naidu of the WindsorEssex Economic Development Corporation), through the Invest Canada - Community Initiatives (ICCI) program, to support job-creating investment, specifically in the automotive sector.

As part of Canada’s Economic Action Plan 2015—a balanced budget, low-tax plan for jobs, growth and security—Prime Minister Stephen Harper recently announced a total of $50 million over five years in direct financial assistance to Canadian SMEs for market research and participation in trade missions. It is expected that this funding will help between 500 and 1,000 Canadian entrepreneurs per year reach their full export potential.

With the Global Markets Action Plan (GMAP), through economic diplomacy and under a whole-of-government approach to exporting, the Harper government has revolutionized Canada’s trade-promotion efforts by ensuring that Canadian businesses receive the full range of support and services they need to find real export success in global markets—creating jobs and opportunities for workers and their families here at home.

The next export workshop will be held on June 6, 2015, in Edmonton, Alberta, at the annual conference of the Federation of Canadian Municipalities.

Quick Facts

  • Canada’s automotive sector employs 121,500 people.
  • In 2014, the Canadian automotive manufacturing sector generated $86.4 billion in revenue, with exports accounting for $66.3 billion.
  • One in five Canadian jobs is dependent on exports, representing 60 percent of the country’s economy.
  • Since 2006, the Canadian government has concluded trade agreement negotiations with 38 countries, bringing the total to 43 countries.
  • As a result of the concluded negotiations for a new trade agreement with the European Union and the entry into force of the Canada-Korea Free Trade Agreement on January 1, 2015, Canadian businesses will soon benefit from preferential access to more than half of the entire global marketplace.
  • There are more than one million SMEs across Canada, with only 41,000 currently exporting. Under GMAP, the government set the goal of nearly doubling—from 11,000 to 21,000—the number of Canadian SMEs exporting to emerging markets.
  • The Go Global workshops are delivered by the Canadian Trade Commissioner Service, Export Development Canada, the Business Development Bank of Canada and the Canadian Commercial Corporation, in partnership with Canadian Manufacturers & Exporters.
  • APMA received $114,250 in GOA funding to support:
    • members’ attendance at key trade shows in China and India, where they will meet with automotive stakeholders, both in industry and government; and
    • the showcasing of Canadian technologies in the high-growth field of connected vehicles in Michigan, Ohio and Silicon Valley, California, where APMA will explore sourcing opportunities for Canadian companies with central players, including General Motors Company, Ford Motor Company, BMW, Fiat Chrysler Automobiles, Toyota Motor Corporation and Honda Motor Company, Ltd.
  • CAMM received $28,200 in GOA funding to:
  • organize missions and support nine Canadian companies attending three major industry shows in the United States, Germany and Mexico; and
  • participate for the first time in a U.S. show known to attract many potential buyers from South America.
  • Ontario Automotive Communities Alliance (OACA) (Chair, Rakesh Naidu, WindsorEssex Economic Development Corporation) received $37,500 of ICCI funding  The OACA will undertake market research and develop marketing materials for the automotive sector, including the lightweighting, connected car and electric mobility sub-sectors.


“Our government is committed to standing shoulder-to-shoulder with Canadian small and medium-sized enterprises as they seize export opportunities, creating jobs across the country. Our efforts to support exporters are yielding significant results. I look forward to engaging with many more Canadian businesses in the coming months.

“We are breaking down the silos between our export agencies, taking a whole-of-government approach to exporting and providing the tools, services and information that businesses need to succeed.

“This government’s priority is the same as that of all Canadians: jobs and economic growth. By ensuring that Canada is a top destination for business investment and by opening up new market opportunities around the world, we are creating jobs and prosperity here in Ontario and across Canada.”

- Ed Fast, Minister of International Trade

“The GOA funding is a critical tool in helping us engage new foreign market opportunities for our members. Whether in pursuit of volume supply opportunities in India, Mexico or China or emerging technology opportunities in California and Germany, the funding is a key element of our market development strategy and we are thankful for the support.”

- Flavio Volpe, President, Automotive Parts Manufacturers’ Association

“Our GOA funding has helped our industry expand into new products and grow existing product lines, giving the members of CAMM a competitive edge in the global market. We are able to help many companies in our industry benefit from the trade shows we attend by collecting valuable leads.”

- David Palmer, Chairman, Canadian Association of Moldmakers