Windsor company seeks cyclists who ‘exude awesomeness’

Wednesday, December 31, 2014

The Windsor Star/Doug Schmidt

Are you the kind of person who “exudes awesomeness?”

If so, then becoming a professional bicycle tour guide and hitting the local beer and wine trails might just be your thing.

WindsorEats is looking to hire wheeled guides and storytellers for its local food- and beverage-themed cycling tours in the new year.

After relying until now on volunteers to shepherd the cyclists along local roads, WindsorEats founder Adriano Ciotoli said the rides have become big successes, and “we want to be able to give back.”

The six positions to be filled pay $15 an hour and include food, refreshments and “some good perks” for the guides, said Ciotoli.

WindsorEats — “a food and drink guide with a social touch” — will be hosting its seventh year of wine trail rides in 2015, with monthly set rides attracting up to 35 cyclists, about half the participants from outside the region and from as far away as France, Germany and Mexico.

Ciotoli said additional private, corporate and family events mean there’s usually a ride every weekend. In addition to the wine trail rides, there’s the Bikes & Beers tours, and the Friday Night Lights bicycle rides will continue to be free for participants but will become a twice-monthly event.

Friday Night Lights, which began last summer, sees participants deck their bikes, and often themselves, with lights and then hit the streets of Windsor in guided, organized rides. September’s last ride of the season saw more than 100 participants.

“We were surprised it grew so quickly,” said Ciotoli. Those rides, sponsored in part by the establishments visited along the way, will remain free to participants, although now the guides who help keep things safe will now be paid.

Few prospective employees can be expected to share Ciotoli’s seemingly boundless reserves of energetic personality and passion, but those wanting to be hired should be personable and share in the award-winning company’s enthusiasm for and pride in Windsor and Essex County.

“We’re looking for people who are interested in and excited about their area and who are proud to live here, that’s what WindsorEats is all about,” said Ciotoli. “You’ve got to be a cool person … and exude awesomeness.”

Other musts for the five to six openings — knowledge of road and cycling safety, rules and regulations; being capable of cycling 50-plus kilometres at a good pace; and then being able to sit down and engage ride participants.

“We want you to be part of the group and help make this an experience,” said Ciotoli.

Other assets in leading theme-based cycling tours — a knowledge of local history, geography and foods, wines and liquor.

To learn more, visit their website at