Program Helps Young Entrepreneurs

Thursday, July 5, 2012

Summery Company program helps students start their own business

By Dave Hall, The Windsor Star

A desire to buy himself an iPod has led a young LaSalle teen to start his own summer business cutting lawns.

Trysten Cassidy launched Cassidy Mowing Services and is now one of nine young entrepreneurs accepted into the Summer Company program run by the WindsorEssex Small Business Centre.

Introduced to the program by Diane Malenfant, an adviser with the business centre, Cassidy will receive training and attend a series of business meetings with fellow entrepreneurs outlining what they need to know to run their own businesses.

But Cassidy, who has been diagnosed with developmental issues, is aiming higher than mowing lawns, stating that "I want to be a millionaire and invent stuff like Steve Jobs," after hearing about the Apple tycoon.

"We were overwhelmed at our community's acceptance of Trysten and their willingness to give him a chance," said Melissa Cassidy, Trysten's mother. "There are many times that kids who behave differently from what is considered normal are shut out and you kind of brace yourself for the rejection.

Trysten Cassidy's summer goal is to cut 200 lawns.

Training will include recordkeeping, social media activities, sales and marketing.

Other students accepted into the program include Lois Li, Domestic Diesel; Kelsey Santarossa, West Beach Snack Shack; Andrei Enache, The Mobile Mechanic; Anthony Nassar, Nassar Magic; Gariel Jee, Green Exterior Management; Mikaela Batke, Mikaela's Backyard Swimming Lessons; Hannah Costa, Hannah's Closet, An Emporium of Fine Bath Products; and Sarah Adams, Country Trails Pony Rides.

Students accepted for the program receive $1,500 in startup funds and a further $1,500 upon successful completion of the summer-long program.

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