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Wednesday, October 14, 2015

Windsor's potential numbers look good to IKEA

The Windsor Star/Craig Pearson

For IKEA, the Swedish furniture giant known for its precise design, moving to Windsor was all about the numbers.

And Windsor’s potential numbers look good.

“We have a very low market share here,” IKEA Canada president Stefan Sjöstrand said Wednesday after announcing the company will open a Pick-Up and Order Point in Windsor in the spring of 2016. “So we want to be more accessible to Canadians and to people in Windsor.”

Though Sjöstrand only came to Canada from Sweden a year ago he feels at home here, since he likes hockey and outdoor activity and our climate — and because his company’s sales grew by 10 per cent in this country last year.

But Windsor didn’t help with IKEA’s growth — even though more than 375,000 people live in Windsor and Essex County.

“This is a fantastic location,” Sjöstrand said. “And there is a great population.”

[Read more/with video]

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